Wrapped 2024
We're doing a trendy thing now...
Yes, yes, everyone’s copying the Spotify Wrapped campaign—but we’re data-driven through and through, so we couldn’t help ourselves. Here are some of the most-read and most-engaged-with articles we produced this year.
But first, here’s what the brightest minds in retail tech think of the newsletter:
The Commerce Thinking newsletter provides us with really interesting perspectives from industry thought-leaders and great insights into the latest ecommerce trends. It's something that I look forward to reading each time it lands into my inbox.
“I love how you guys break down the hot topics in ecomm in an easily digestible way, straight in my inbox.”
Yours is one of the 2 newsletter's I've found myself trying to read religiously this year.
There's so many huge reports and white papers produced at the moment and it's impossible to read them all. What I like about your writing is you remove the fluff and consolidate all this insight into an easy to digest format. On top of this you bring your own insight and thought leadership which I find is always balanced on without a particular agenda.
Thanks for the time and thought you put into it!
The Commerce Thinking newsletter is my ‘must read’ each week. It’s true thought leadership and Luke explores the real challenges brands are facing. What an incredible free resource for brands and tech businesses alike
DPP/Transparency
This year, I’ve been fortunate enough to speak at several events, podcasts, and webinars about DPP and transparency. Some of our DPP content has also been widely shared among those concerned with transparency and the future of selling across Europe.
Returns Strategy
It seemed like 2024 was the year of the “paid return strategy” with brands like H&M, Zara and PLT all adopting some kind of strategy around it. We’ve been lucky enough to work on some return strategies with some incredible brands and noted our insights:
ERP Strategy
ERP might sound duller than a weekly trade meeting without coffee, but it’s a topic that sparks plenty of controversial arguments on both sides. We aim to be as clear as possible in sharing our opinion, which is grounded in years of experience from our team. Ultimately, this approach has saved our clients thousands of manual hours, prevented millions of errors, and made them far more efficient as a retail practice.
Operator Experience (OX)
Operator Experience (OX) is a term coined by Commerce Thinking - the idea is simple - a lot of brands focus on the Consumer Experience (CX) but not really about how it affects the operator in the brand. When we build tools or recommend software, OX is at the forefront, get this right and processes are smoother, error rates reduced, less stress in the team and more time to do net-positive impact work.
New Luxury /Field Notes
In case you missed it, Field Notes is a content series where we explore the luxury retail landscape in cities worldwide. They’re meant to be anecdotal; we’re sharing and observing what we see.
See you next year
And that’s it for 2024, we’re taking a short break from content over the holidays and will resume our musings in 2025.
In case you missed this, check out our “Betwixmas Homework” - it will help you get set up for 2025 and make sure that you have everything you need to fix 2025’s problems. Yes, it’s good to forget the horrors of peak sales, it’s also important to remember them so you can fix them before 2025’s peak!
