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The Commerce Thinking Newsletter
A twice weekly newsletter sharing expert guidance for brands missing a tech team.
Nov 26, 2024 • Luke Hodgson
The tariff episode, again
The tariff threat is on repeat. Your response shouldn't be.
Feb 21 • Luke Hodgson
International by Default
Most mid-market ecommerce brands are already global. Their operating models aren’t.
Feb 17 • Luke Hodgson
Your first retail store isn’t just a brand move
It’s an operating model change.
Feb 10 • Luke Hodgson
AI is coming for entry-level jobs
Are we sleep-walking into a leadership deficit in 10-15 years time?
Feb 9 • Luke Hodgson
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Introducing Operator Experience
A small, invite-only community for operators learning AI-era skills together
Feb 4 • Luke Hodgson
Stop asking "what's our AI strategy?"
You'll just get bulls**t, not actual work.
Feb 2 • Luke Hodgson
Inventory tipping points that kill scaling brands
Why scaling brands lose control of inventory at predictable moments, and what to do about it
Jan 29 • Luke Hodgson
West Park Rovers 4 - The 12-Month Apocalypse
Running a Business Where Your Entire Catalogue Expires at Once
Jan 27 • Luke Hodgson
How to run bundles in 2026
Bundles are back because Shopify finally made them boring, in the best way.
Jan 22 • Luke Hodgson
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Commerce Thinking
Commerce Thinking
Expert guidance for brands missing a tech team.
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