Commerce Thinking's Consultancy

Our consulting practice supplies tech strategy to New Luxury brands through content (here on Substack) and consultancy.

Brands we’ve helped scale include:


We’ve spent 10+ years building tech stacks inside brands like Gymshark, LFDY, Toteme and many more.

We know what it takes to scale a business and we’ve spotted something everyone else has missed.

Leaders of New Luxury brands are typically brand, product and digital people, not tech experts.

Meaning they struggle to scale because they choose software and build operations in the wrong way.

Our team of CTOs, Head of Systems and Systems Managers fill the gap where an expert Tech team should sit and our proven process develops the tech, processes and team needed to scale the brand long term.

Think of us as the tech team designed to be replaced.


Our focus on New Luxury means we solve challenges for brands who share these characteristics:

  • DTC, wholesale and retail channels

  • Regular drops, restocks and events

  • Frequent product collabs

  • Creating huge hype events through scarcity

  • Experiencing rapid growth

Past and present clients include Stüssy, Represent, Self-Portrait and LFDY.


Our process delivers a scalable tech strategy to your business and helps you avoid costly mistakes in three simple steps:

  1. Chemistry

  2. Audit

  3. Retainer


Booking projects for Q3 2024.

To learn more contact us on

Ecommerce Thinking Ltd T/A Commerce Thinking, 110 Station Parade, Harrogate, HG1 1EP