Had a quick look at the website (didn't know these guys). Frankly speaking, the product is basic AF and while the pricing is quite smart, I have a hard time picturing the kind of frenzy you describe (which I sort of get for more directional workwear such as Hawkwood Mercantile or, down the post-street tunnel, 18east). Isn't that a case of manufactured scarcity? Also: sold-out in the context of MTO is relative.
Had a quick look at the website (didn't know these guys). Frankly speaking, the product is basic AF and while the pricing is quite smart, I have a hard time picturing the kind of frenzy you describe (which I sort of get for more directional workwear such as Hawkwood Mercantile or, down the post-street tunnel, 18east). Isn't that a case of manufactured scarcity? Also: sold-out in the context of MTO is relative.