Archive - Commerce Thinking

The tariff episode, again

The tariff threat is on repeat. Your response shouldn't be.

20 hrs ago • Luke Hodgson

International by Default

Most mid-market ecommerce brands are already global. Their operating models aren’t.

Feb 17 • Luke Hodgson

Your first retail store isn’t just a brand move

It’s an operating model change.

Feb 10 • Luke Hodgson

AI is coming for entry-level jobs

Are we sleep-walking into a leadership deficit in 10-15 years time?

Feb 9 • Luke Hodgson

Introducing Operator Experience

A small, invite-only community for operators learning AI-era skills together

Feb 4 • Luke Hodgson

Stop asking "what's our AI strategy?"

You'll just get bulls**t, not actual work.

Feb 2 • Luke Hodgson

January 2026

Inventory tipping points that kill scaling brands

Why scaling brands lose control of inventory at predictable moments, and what to do about it

Jan 29 • Luke Hodgson

West Park Rovers 4 - The 12-Month Apocalypse

Running a Business Where Your Entire Catalogue Expires at Once

Jan 27 • Luke Hodgson

How to run bundles in 2026

Bundles are back because Shopify finally made them boring, in the best way.

Jan 22 • Luke Hodgson

Leader Briefing: Trump's New Tariff Threat

Don't panic. This is what your leadership team needs to know

Jan 19 • Luke Hodgson

How European brands should respond to Trump's latest tariffs

He's at it again

Jan 17 • Luke Hodgson

Returns are retention

An independent take on Loop's 2026 Retention Report

Jan 16 • Luke Hodgson

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