Archive - Commerce Thinking

July 2025

The $800 Party Is Over

Cross-Border Commerce Just Got Pricier

Jul 31

DPP Might Be the Key to AI Search

But Only If Your Data’s Not a Mess

Jul 29

Capacity, Not Time

The Real Barrier to Successful Tech Projects

Jul 24

Scaling Isn’t Always Growth

The Hidden Cost of Being Everywhere

Jul 22

Your KPIs Are Bullshit (Because No One’s Using the Same Definitions)

£100m Fashion Brand KPI definitions, defined.

Jul 17

How Ops Teams Actually Use Netsuite (And Where It Goes Wrong)

Netsuite Diaries

Jul 15

What Your Returns Are Trying to Tell You

Most brands see returns as a cost. Smart brands treat them as forecasting intelligence.

Jul 10

How to Misuse Airtable

(And What to Do Instead)

Jul 8

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