The Ten c manifesto speaks to designing and creating pieces that are intended to be timeless, When creating products with the intention of longevity, what are the most important factors to consider? The most important thing to consider is how the product will be utilised. In that, the two key design factors are how it will be used and how durable it will be. Creating replicable products designed to be durable is at the root of Ten c’s design thinking, which takes military pieces as inspiration and reinterprets them through a contemporary lens.