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The Commerce Thinking Newsletter
A twice weekly newsletter sharing expert guidance for brands missing a tech team.
Nov 26, 2024
•
Luke Hodgson
2
The Analytics Gap Nobody Talks About
Here are four questions that most mid-market ecommerce operators should be able to answer. Most can’t.
Apr 16
•
Luke Hodgson
7
West Park Rovers 6 - The Alphabet Business
Why Letters, Numbers and Badges Might Be Your Most Important SKUs
Apr 14
4
Nobody in the room has AI figured out
That's not a problem
Apr 9
•
Luke Hodgson
4
The Room That Doesn't Exist Yet
OX1: Manchester
Apr 7
•
Luke Hodgson
6
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Recent posts
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AI-native. Series B-backed. Gone in three years.
Fashionable and well funded doesn't equal durable.
Mar 31
•
Luke Hodgson
5
Returns and Cross-Border Break in Exactly the Same Ways
Returns and cross-border are treated as separate problems inside most ecommerce businesses.
Mar 26
•
Luke Hodgson
2
Your ERP Project Is Failing (You Just Don't Know It Yet)
How to spot the drift before you hit cutover
Mar 24
•
Luke Hodgson
5
Cross-Border Is Where Brands Go to Tolerate Pain
Yet the switching rate is remarkably low.
Mar 19
•
Luke Hodgson
4
West Park Rovers 5 - Moments, Not Seasons
Turning Goals, Goodbyes & Chaos into a Merch Engine
Mar 17
•
Luke Hodgson
3
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Commerce Thinking
Expert guidance for brands missing a tech team.
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